Match three of THIS, bitches!
Here’s a fun little exercise: if you’re passionate about making video games, tell yourself that the real money in the video game industry is in churning out boring, simplistic casual games for middle-aged housewives, and watch as you quickly lose all interest in video games, give up on the whole medium, and fall into a nihilistic depression. If you’re an author, you can achieve a similar effect by telling yourself that the real money is in churning out formulaic, third-grade-reading-level romance novels, and if you’re a painter, you can tell yourself that the real money is in “personalizing” Thomas Kincaid paintings at the mall.
Fortunately, after spending the last month having given up on video games altogether, rediscovering scotch, catching up on my Dashiell Hammett reading and seriously considering going back to school and getting a Ph.D. in Physics, a new video game project has been forced upon me, rekindling my lifelong video-game-makin’ passions. Maybe I needed to take a month off from all things video game — actually, the fact that I was seriously considering making casual games is undeniable proof that I needed to take a break from video games. It hasn’t all been a waste, though; I’ve gained some insights into comic book publishing and non-comic book marketing that I think have applications in video games (although I’m still trying to figure out how you’d do a “reading” of a video game, not that Gamestop is set up for that kind of thing to begin with). I also think that I’d gotten myself too “steeped” in video game culture and was getting overwhelmed by it, and now that I’m back from my break from it I’m going to exercise a LOT more moderation.
In case anyone’s wondering, here’s how the world conspired to get me back into video games: Last Thursday, I picked up my Neo-Geo from the cafe where it’s lived for the last 8 years because the cafe’s going out of business. Since then, I’ve been giving it a much needed cleaning and overhaul, and have been playing a lot of Samurai Shodown IV and Last Blade 2. Last Sunday, my wife and I had dinner in a bar, and our table was right next to one of those bar-top horrible-excuses-for-a-video-game that has like 50 different casual games in it, and while we sat eating I kept watching the game demos and thinking how god awful each and every one of the games on the machine looked, and by extension how god awful all casual games are, which brought me to the realization that I really don’t want to make casual games at all, no matter how profitable they are. And lastly, an artist has been emailing me for the last couple of weeks about a game he wants to make, and has been actually working on sprites for the game. Last night I combined the artwork he’s provided so far with an updated version of an engine I’d written. It looked great, and it played great, and suddenly I was back in the game (so to speak).
Today’s lessons:
- Don’t immerse yourself in your passions to the point that you get overwhelmed by them. (That sounds dirty.)
- FUCK casual games, right in the ear.

July 13th, 2007 at 9:36 am
YAY your passions are rekindled! WOO! Take THAT casual games!
July 13th, 2007 at 11:49 am
“casual” games = lazy games!
July 14th, 2007 at 2:37 pm
Those are two extremely awesome SNK titles to own, you are a lucky man. Sorry about the whole destruction of your video game belief system. (I’ve been there….)
July 14th, 2007 at 3:40 pm
That’s OK! My video game belief system is slowly regenerating.
July 16th, 2007 at 10:45 am
Oh, there’s plenty of dull, uninspired Neo-Geo games too, you know. Genres are only as good and bad as the work being done within them, and there’s plenty of fine and dandy games in the casual space if you can pick them out from the Match 3s and Diner Dash clones. Hell, I work for a company trying to make more of them.
July 16th, 2007 at 1:43 pm
I know, but to go back to the books analogy there are plenty of bad mainstream novels and a handful of well-written romance novels. Those few masterpiece romance novels don’t change the fact that they’re read exclusively by middle-aged housewives, those masterpieces don’t stand out because romance novel readers aren’t looking for masterpieces, and those masterpieces aren’t going to attract new readers because they’re still romance novels.
I think It’s noble that gamelab is trying to elevate the state of casual games, but honestly I think you’re casting pearls before swine; casual game players are not sophisticated enough to tell the difference between your exquisitely-crafted casual games and Bejeweled, and more discerning gamers will be driven away by the “casual” branding.
July 18th, 2007 at 7:05 pm
Fo Sho
August 27th, 2007 at 1:53 am
BTW i’m the artist that Hunty was referring to in case anyone was curious. Things are going really good and hopefully the game will be done in a month maybe. I mean IT WILL BE DONE WHEN IT’S DONE!!!!!